Privacy Policy

✅ 1. Accurate Product Representation

Policy:

  • All product images, descriptions, and claims must accurately represent the clothing item.

  • No deceptive visuals (e.g., showing premium quality and delivering subpar materials).

  • Clearly display product sizing charts and materials.

Why it matters: Helps reduce returns and complaints, and keeps you compliant with ad platforms like Meta and Google.

✅ 2. Transparent Pricing and Promotions

Policy:

  • Display the full price, including any additional fees (like shipping, if applicable).

  • Discounts must be genuine. For example, do not inflate the original price to make the discount look bigger.

  • Include start and end dates for promotions.

Why it matters: Platforms like Google Shopping and Facebook enforce strict rules on pricing transparency.

✅ 3. Returns & Refunds Policy

Policy:

  • Clearly communicate return eligibility (e.g., within 14/30 days, unworn items only).

  • Outline the refund process (refund to original payment, store credit, etc.).

  • Include info about who pays for return shipping.

Why it matters: This reduces disputes and is often required in ad reviews and customer protection laws.

✅ 4. Shipping Policy

Policy:

  • Be clear about shipping timelines (especially if using dropshipping or international fulfillment).

  • State estimated delivery times by country/region.

  • Mention any shipping fees, taxes, or customs responsibilities.

Why it matters: Vague shipping details are a common cause for ad disapproval and customer complaints.

✅ 5. Privacy and Data Collection Policy

Policy:

  • Disclose what customer data is collected (email, cookies, purchase data).

  • Provide a link to a privacy policy in the footer and checkout page.

  • Mention how data is used in marketing/remarketing (compliant with GDPR, CCPA).

Why it matters: Required for running ads with platforms like Google Ads, Meta Ads, and email marketing tools.

✅ 6. Content Compliance

Policy:

  • Avoid prohibited content in your ads: no nudity, hate speech, misleading before-after photos, or unrealistic body transformations.

  • Models should reflect diversity and avoid promoting unhealthy body images.

  • Avoid making false health or appearance claims (e.g., “this shirt will make you look 10 lbs thinner”).

Why it matters: Prevents ad rejections and ensures your brand is inclusive and ethical.

✅ 7. Payment Security & Checkout Info

Policy:

  • Display trust badges (SSL secure checkout, payment methods accepted).

  • Ensure secure checkout via Shopify's built-in SSL.

  • Disclose third-party payment processors if used (e.g., Klarna, Afterpay).

Why it matters: Builds trust and helps with ad approvals, especially on Google.

✅ 8. Influencer & User-Generated Content (UGC)

Policy:

  • Get explicit consent before using customer photos in ads.

  • Influencers must disclose paid partnerships (“#ad” or “Sponsored”).

  • Ensure UGC doesn't include false claims or misrepresentations.

Why it matters: Compliance with FTC guidelines and platform policies.

✅ 9. Compliance with Platform Ad Policies

Policy:

  • Follow the ad guidelines of each platform you use (Meta, TikTok, Google, etc.).

  • Regularly review changes to those ad policies.

  • Use disclaimers when required (e.g., “Results may vary” for fitness or shaping products).

Why it matters: Prevents account bans or ad rejections.

📋 Template: Add This to Your Shopify Policies Page

You can include this language in your Shopify store’s footer under a "Policies" or "Legal" section. You can also use Shopify’s built-in Legal Settings to auto-generate Return, Privacy, Shipping, and Terms policies.